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SBD Global/May 21, 2013/Marketing and Sponsorship
All Bets Off: NRL Ends Sponsorship Talks With Waterhouse, Rethinks Gaming Ties
Published May 21, 2013
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A DIFFICULT BET: In Sydney, Proszenko & Aston reported the NRL's decision to reconsider its relationship with the gaming industry comes as Waterhouse was branded ''gutless'' after refusing for the second time to "front a parliamentary inquiry into the promotion of gambling in sport." NRL spokesperson John Brady said, ''It was a case where we were in discussions but the terms weren't concluded. We have not signed any alternate sponsor at this stage." New NRL CEO Dave Smith was "instrumental in the decision to reconsider the deal" with Waterhouse (SYDNEY MORNING HERALD, 5/21).