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Marketing and Sponsorship

Marketplace Roundup: FC Fulham Signs Long-Term Kit Deal With Adidas

Premier League club FC Fulham signed a "long-term" agreement to have adidas AG (ADS) supply the club's uniforms and apparel. The west London team did not "disclose details of the deal in a statement" (BLOOMBERG, 5/17). ... Bundesliga club Hamburg SV has extended its exclusive partnership with Holsten brewery for another three years. Holsten will continue to have the exclusive distribution rights for the Imtech Arena as well as logo presence on media back boards (HSV). ... Second Bundesliga club VfL Bochum has extended its partnership with private brewery Moritz Fiege until '16. The club and the brewery have been partners since '01 (VfL Bochum). ... One of the sponsors of the annual Al Shabab Basketball Championship "has backed the likely presence of an Indian team at the event next year." Cars Vehicle Testing Centre Senior General Manager Saleem Ansari said, "We are proud to be sponsoring a sports event other than cricket for the first time in the history of our company. Considering the huge presence of Indians here, I don't see any reason why we should not be sponsoring a basketball team from India here next year" (GULF NEWS, 5/19). ... The government of Kerala, India on Friday "decided to drop the state lotteries' advertisement" featuring cricketer S. Sreesanth in the wake of his arrest for alleged spot-fixing (IANS, 5/17). ... England int'l rugby player Ugo Monye will become the face of Molton Brown's new Sport grooming collection for men. The Harlequins player stars in a head-turning photo shoot to celebrate the new collection which will appear in Molton Brown stores and online from mid-May, marking the first time London's bath, body and beauty connoisseurs have appointed a body for the brand (Molton Brown). ... The Australian Rugby Union has taken on DHL as the naming-rights partner for the British & Lions Tour to Australia, which kicks off on June 5 at Patersons Stadium in Perth (Australian Rugby Union).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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