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SBD Global/May 20, 2013/Marketing and Sponsorship

Emirates Officially Renews Shirt Sponsorship Deal With Ligue 1 Paris St. Germain

Ligue 1 champions Paris St. Germain and Dubai airlines Emirates "extended their shirt sponsorship deal by another five years on Friday," according to Julien Pretot of REUTERS. Neither PSG President Nasser al-Khelaifi nor Emirates Exec VP Thierry Antinori "were prepared to reveal the official value of the agreement." However, Antinori said the amount was "a three-digit figure, so between 100 million and 999 million euros" over five years as Emirates will be the only sponsor to appear on the PSG shirt next season (REUTERS, 5/17). French newspaper Le Parisien reported in February that the deal will be worth €25M ($34M) annually (SBD Global). ARABIAN BUSINESS's Andy Sambidge reported as a result of the partnership, Emirates "will continue to enjoy branding in Parc des Princes stadium" as well as the "Fly Emirates logo on the team shirt and access to the stadium's premier hospitality facilities" (ARABIAN BUSINESS, 5/18).
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