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SBD Global/May 17, 2013/Marketing and Sponsorship

Marketplace Roundup: MasterCard Becomes Official Payment Card Of Roland-Garros

MasterCard has become the official payment card of the Roland-Garros tennis tournament. MasterCard and the French Tennis Federation agreed to a five-year deal. MasterCard will launch the partnership through the Priceless Paris promotion, which will include exclusive offers and experiences at theatres, museums, restaurants and department stores in Paris (MasterCard). ... Second Bundesliga club VfR Aalen has extended its sponsorship deal with bolt securing systems company Nord-Lock GmbH for another year. The company has been a premium partner of the club since '09 (VfR Aalen). ... League One Portsmouth FC announced as the club's main sponsor (Portsmouth). The Venetian Macao-Resort-Hotel "has confirmed its title sponsorship of the Venetian Macau Open for the second consecutive year" (INDIAN SPORTS NEWS, 5/16). ... FIFA completed its sponsorship lineup for the 2014 World Cup with the finalization of an agreement with Brazilian sports retailer Centauro, FIFA's sixth and final National Supporter for the event (FIFA).
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