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SBD Global/May 17, 2013/Marketing and Sponsorship
CA Renews Carlton & United Partnership, Expects Record Summer Attendance
Published May 17, 2013
CRICKET'S 'NEW LOOK': CA is expecting record attendances this summer for a new-look season of 33 scheduled int'l playing days announced Thursday. The program includes five Commonwealth Bank Ashes Tests, which will attract large numbers of U.K. visitors, and is expected to boost Australia's tourism economy by more than $300M based on previous Ashes' experience. CA also announced dates and venues for this summer's KFC T20 Internationals. Tickets for the '13-14 int'l matches will go on sale July 1 (Cricket Australia).