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SBD Global/May 16, 2013/Media

Hockey World Championship With High Ratings On Sport1; UEFA U17 Euro Flops On Eurosport

German free-to-air TV channel Sport1 "recorded above average ratings for its broadcast of Germany's last preliminary round game against France" at the 2013 IIHF World Championship on Tuesday, according to Fabian Riedner of QUOTENMETER. A total of 440,000 viewers tuned in at 3:15pm German time to watch the hockey game. The number translated into a 4.2% market share. In the target demographic 14-49, Germany's 3-2 overtime victory attracted 130,000 viewers and had a 3.7% share. Despite the victory, Germany "did not advance to the quarterfinals" (QUOTENMETER, 5/15).

UEFA U17 EURO: QUOTENMETER's Riedner also reported pan-European broadcaster Eurosport "has received low ratings for its broadcast of the UEFA U17 European championship game between Slovakia and Italy." The game attracted 20,000 viewers and obtained a 0.2% market share. In the target demographic, Italy's 2-0 victory reached a 0.1% share (QUOTENMETER, 5/15).
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