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SBD Global/May 16, 2013/Marketing and Sponsorship

Marketing Roundup: BBC Bayreuth Ends Three-Year Shirt Sponsorship Deal With TenneT

Basketball Bundesliga (BBL) club BBC Bayreuth has ended its three-year sponsorship deal with energy provider TenneT. The club will reveal its new shirt sponsor at the BBC event "Sports meets Business" on June 2 (BBC Bayreuth). ... German 3rd League football team Hansa Rostock has welcomed fan initiative "A.F.D.F.C.H. - Alles für den FC Hansa" (Everything for FC Hansa) as its new sleeve sponsor. Every fan who wanted to be part of the initiative was asked to pay a minimum of €19.65 ($25.90). The initiative expected to raise a total of €1,965 ($2,590). However, more than 250 fans have taken part in the initiative and donated more than €5,000 ($6,600) in only two days (Hansa Rostock). ... National Rugby League Newcastle Knights agreed to a new sponsorship with local real estate agency Robinson Property. The company will become the official real estate partner of the Knights for the remainder of the '13 and '14 seasons (Newcastle Knights).
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