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Marketing and Sponsorship

Marketing Roundup: BBC Bayreuth Ends Three-Year Shirt Sponsorship Deal With TenneT

Basketball Bundesliga (BBL) club BBC Bayreuth has ended its three-year sponsorship deal with energy provider TenneT. The club will reveal its new shirt sponsor at the BBC event "Sports meets Business" on June 2 (BBC Bayreuth). ... German 3rd League football team Hansa Rostock has welcomed fan initiative "A.F.D.F.C.H. - Alles für den FC Hansa" (Everything for FC Hansa) as its new sleeve sponsor. Every fan who wanted to be part of the initiative was asked to pay a minimum of €19.65 ($25.90). The initiative expected to raise a total of €1,965 ($2,590). However, more than 250 fans have taken part in the initiative and donated more than €5,000 ($6,600) in only two days (Hansa Rostock). ... National Rugby League Newcastle Knights agreed to a new sponsorship with local real estate agency Robinson Property. The company will become the official real estate partner of the Knights for the remainder of the '13 and '14 seasons (Newcastle Knights).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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