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SBD Global/May 16, 2013/Marketing and Sponsorship

Commonwealth Bank, Cricket Australia Agree To Four-Year Sponsorship Extension

Cricket Australia and the Commonwealth Bank have finalized a sponsorship extension that will see the bank become the Test team and Test Series partner for the next four Australian seasons beginning with this summer's Ashes Series. The bank will also sponsor the Southern Stars women's team (CA). A Cricket Australia source says the deal is worth more than $50M (SBD Global). BLOOMBERG's Dan Baynes reported CBA, which has sponsored Australia’s home one-day matches for the past six years and has other deals in place with the Big Bash League, Cricket Victoria and the top-ranked Australian women’s team, "replaces Vodafone as the main backer of Test cricket in the country." Vodafone’s 11-year sponsorship of five-day matches "ended in January" (BLOOMBERG, 5/14).
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