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SBD Global/May 15, 2013/Media
ITV Wins Rights To Broadcast England's Qualifying Matches In $150M Deal
Published May 15, 2013
A MIXED BAG: In London, Wilson noted on the Guardian's Talking Sport blog the deal "means the broadcaster can market itself as the home of all England's competitive internationals," including the 2016 Euro and 2018 World Cup qualifying competitions. ITV "avoids the need to have to tie up individual deals for away matches on a match-by-match basis, as is currently the case." For ITV execs then, the deal "is a cause for celebration." Judging by the reaction to date on Twitter and other social networks, "viewers are not so sure." Being able to consolidate all England's competitive internationals, home and away, in one place for the next four years through UEFA's new centralized sales process "should please ITV's shareholders and advertisers." How fans will feel "is another matter entirely." ITV's coverage has "been dogged in recent years by the sort of unfortunate high-profile gaffes that tend to establish the sort of reputation that is difficult to shrug off" (GUARDIAN, 5/14).