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SBD Global/May 14, 2013/Media

Hockey World Championship With Top Ratings On Sport1; F1 Race Draws Almost 6M On RTL

Russia's Denis Denisov, right, celebrates after scoring during the IIHF World Championship Sunday in Helsinki, Finland.
German free-to-air TV channel Sport1 "has received great ratings for its broadcast of the 2013 IIHF World Championship," according to Alexander Krei of DWDL. Germany's preliminary round matchup against the U.S. Sunday attracted 710,000 viewers. The number translated into a market share of 4.6%. In the target demographic 14-49, Germany's 3-0 loss obtained a 4.3% share. The ratings "are top results for Sport1" (DWDL, 5/13).

BAYERN PARTY: DWDL's Krei also reported German public broadcaster Bayerischer Rundfunk "obtained top ratings with its live broadcast of Bayern Munich's championship celebration on Saturday evening." The special edition of BR's "Blickpunkt Sport" was watched by 840,000 viewers and had a 3.2% market share. In the target demographic, Bayern's celebration received a 2.8% share. As expected, the program recorded its highest ratings in the Munich region, where it reached a 14.1% market share (DWDL, 5/13).

F1:
DWDL's Krei reported German free-to-air TV channel RTL attracted 5.91 million viewers to its broadcast of the Spanish F1 Grand Prix. In addition, Sky's coverage of the race, which was won by Ferrari driver Fernando Alonso, was watched by 330,000 viewers. Sky's broadcast of the race received a 2.5% share (DWDL, 5/13).

GIRO: DWDL's Krei also reported pan-European broadcaster Eurosport "recorded average ratings for its broadcast of the ninth stage of the Giro d'Italia" on Sunday. The cycling race attracted a total of 140,000 viewers, which equaled a 0.9% share. In the target demographic, Eurosport's Giro coverage had a 0.5% share (DWDL, 5/13).

FERGUSON FAREWELL: DWDL's Krei reported German pay-TV channel Sky "obtained satisfying ratings for its broadcast of ManU Manager Alex Ferguson's last home game on Sunday." The game attracted 40,000 viewers. In the target demographic, ManU's 2-1 victory against Swansea City received a 0.3% share (DWDL, 5/13).

SECOND BUNDESLIGA: DWDL's Krei also reported German pay-TV channel Sky attracted 410,000 viewers to its 2nd Bundesliga broadcasts on Sunday. Sky obtained a "great" 2.5% market share. In the target demographic, the network recorded a 3.3% share (DWDL, 5/13).

EUROLEAGUE FINAL FOUR: The Euroleague Final Four championship basketball game Sunday between Greek club Olympiacos Piraeus and Spanish club Real Madrid, broadcast by Teledeporte (TDP), was the most viewed game in the league's history, with two million viewers and an average share of 10.6%. Also, this Euroleague final was Sunday's most viewed program on all themed channels and became the most watched broadcast of the season for TVE. An average audience of 1.95 million viewers watched the game, which Olympiacos won 100-88. A total of 5.1 million viewers watched at least one minute of the game, and it became the ninth-most watched program in TDP history (EFE, 5/13).
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