SBD Global/May 14, 2013/Events and AttractionsPrint All
Four days from the Copa del Rey final between Real Madrid and Atlético Madrid, "tickets have still not run out," according to AS. Real Madrid extended the period for ticket sales because "fans rejected the tickets initially offered after the cheapest ones ran out immediately." Starting Monday morning, Real Madrid is selling available tickets at a price of €160 ($208) for fans with request numbers between 7,168 and 9,036. Atlético, "for its part, has made available 300 tickets," from €220 ($285.4) for upper and lower deck, to €245 ($317.8) for "first amphitheater" (AS, 5/13).
Ticket prices for the Commonwealth Games in Glasgow will start "as low as" £15 ($22.90), according to Matty Sutton of the HERALD SCOTLAND. Two-thirds of the 1 million tickets for Glasgow 2014 "will be priced at" £25 ($38). However, some events "will be at the higher end of the sliding scale." The most expensive tickets, for important medal events in swimming, athletics, boxing and track cycling, will be £90 ($138). There will "also be a limited number of premium ringside seats for the boxing finals" which will be priced at £120 ($183). And, for the first time at a Commonwealth Games, "children will be entitled to half-price tickets" -- alongside the over-60s (HERALD SCOTLAND, 5/13).
PRICING STRATEGY: In Edinburgh, Martyn McLaughlin reported those behind the strategy said that "they had put considerable thought into making the tickets affordable for all," and added that they "had learned lessons from large-scale sporting events" such as the 2012 London Olympics. Glasgow 2014 Chair Robert Smith said, "This isn’t just about selling a million tickets -- it’s about making the games accessible to all." The first phase of ticket sales will be open from Aug. 19 to Sept. 16. A ticketing guide, which includes an application form, will be available on July 23. Ticketmaster "will conduct all sales via online and by post." For those sports where high demand is expected, such as the 100m final, "tickets will be allocated through an independent and computerised draw" (SCOTSMAN, 5/13). XINHUA reported Glasgow 2014 said that at least 70% of all tickets "would be available to the public," with just 8% "set aside for sponsors, who would also have to pay." In the athletics competition, there are "six price categories," but for most other events there "will only be two or three price bands" (XINHUA, 5/13).
Cricket Australia and the England and Wales Cricket Board announced Tuesday that, starting in England in Aug. '13, the Women’s Ashes will be contested through a new multi-format series. The multi-format Women’s Ashes Series will encompass one Test match, three One Day Internationals and three Twenty20 Int'l matches. The winners of the Test will be awarded six points, with two points awarded to the winners of each of the limited overs matches. The team that accrues the most points across all three formats will win the Women’s Ashes Series. The Commonwealth Bank Southern Stars are the current Ashes holders, having reclaimed them in Sydney in '11. Of the 18 women’s Ashes series that have been played since its inception in 1934-35, Australia has won seven, England four and seven series have been drawn (Cricket Australia).