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SBD Global/May 13, 2013/Media

Australia's Ten Network Acquires 2014 Sochi Winter Games Broadcast Rights

Ten Network "has secured the rights to broadcast the 2014 Winter Olympics" in Russia as new CEO Hamish McLennan "continues to chase sports rights to bolster the broadcaster’s ratings," according to Chessell & Holgate of the AUSTRALIAN FINANCIAL REVIEW. It is believed that Ten has paid about A$20M ($20.02M) for the right to show the Games. The successful Olympic bid comes days after Ten lodged a "hefty" A$500M "offer for the next five-year cricket broadcast rights" starting from '13-14 (AUSTRALIAN FINANCIAL REVIEW, 5/13).
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