SKY Perfect Buys J.League Rights Hangin' With... David O'Connor Rio Organizers $200M Short Of Target Perth Glory Admits Guilt Over Cap Breach IAAF Awards 2021 Worlds To Eugene ManU To Install Floodlights At Complex Relegation Could Result In $32M Loss NPB Declines Comment On Sports Lottery Coaching Decisions Draw Top Ratings Bulldogs Won't Move For A-League Final
SBD Global/May 13, 2013/Marketing and SponsorshipPrint All
FA Cup sponsor Budweiser showcased "a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream" over the '12-13 tournament, according to Gemma Charles of MARKETING MAGAZINE. The "use of a 120-second ad slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks a first for Budweiser." The film aired on TV "in the last commercial break on both ITV and ESPN" before Saturday's final, which Wigan won 1-0 against Man City (MARKETING MAGAZINE, 5/10).
Bundesliga club Werder Bremen "has extended its sponsorship deal with Austrian tourism company Zillertal Tourismus GmbH for another three years" until '15-16. An important part of the deal "is the club's summer training camp in the Zillertal region." The deal also includes "ads on boards at club home games." Zillertal Tourismus has been a partner of the club since '11 (NEW BUSINESS, 5/10). ... German Hockey League (DEL) Cologne Sharks have extended their partnership with hockey equipment retailer Schanner Eishockeyartikel as its official equipment provider (Cologne Sharks).