Executive Transactions Names In The News FFA Records $6.2M Profit For '13-14 La Liga Valencia Discards New Bat Logo Qatar Reveals Third WC Stadium Design Qatar Looks To Enter F1 Circuit Healthpoint Partners With Man City Sony Reportedly Will Not Renew FIFA Deal Portsmouth To Host America's Cup Races BBC To Show All FIFA Women's WC Games
SBD Global/May 13, 2013/Marketing and SponsorshipPrint All
FA Cup sponsor Budweiser showcased "a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream" over the '12-13 tournament, according to Gemma Charles of MARKETING MAGAZINE. The "use of a 120-second ad slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks a first for Budweiser." The film aired on TV "in the last commercial break on both ITV and ESPN" before Saturday's final, which Wigan won 1-0 against Man City (MARKETING MAGAZINE, 5/10).
Bundesliga club Werder Bremen "has extended its sponsorship deal with Austrian tourism company Zillertal Tourismus GmbH for another three years" until '15-16. An important part of the deal "is the club's summer training camp in the Zillertal region." The deal also includes "ads on boards at club home games." Zillertal Tourismus has been a partner of the club since '11 (NEW BUSINESS, 5/10). ... German Hockey League (DEL) Cologne Sharks have extended their partnership with hockey equipment retailer Schanner Eishockeyartikel as its official equipment provider (Cologne Sharks).