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SBD Global/May 13, 2013/Facilities

Werder Bremen's Bode Says He 'Could Imagine' Selling Naming Rights To The Club's Stadium

Bundesliga Werder Bremen board member Marco Bode "has taken on a taboo topic at the club and not categorically excluded the sale of naming rights for the Weserstadion," according to the DPA. The former German national team and Werder Bremen player said, "I could imagine it. However, it certainly would have a high price tag." Werder is one of the few German top clubs that "has held on to its stadium's historic name." Therefore, the club "is missing out on millions in possible income." Other clubs such as north German rival Hamburg SV "has changed its stadium naming-rights partner multiple times over the past several years" (DPA, 5/8).
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