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SBD Global/May 10, 2013/Marketing and Sponsorship

Marketplace Roundup: Canterbury To Sponsor Rugby Players' Association

New Zealand-based sports apparel company Canterbury has been confirmed as the official sportswear supplier to the Rugby Players' Association as part of a multiyear partnership (Canterbury). ... La Liga club Atletico Madrid's sponsorship deal with the Republic of Azerbaijan "may play a key role in funding a summer move for Liverpool's Luis Suarez." Atletico will allegedly ask for €6M ($7.8M) a year from the Republic of Azerbaijan, which it "signed a sponsorship deal with in December, to help pay Suarez' wages, in a bid to financially tempt him away from Liverpool" (FOOTBALL ESPANA, 5/8). ... The Pakistan Football Federation on Tuesday "signed a contract for a long term strategic partnership with Forward Sports International" as the uniform, kit and gear sponsors of Pakistan football (PAKISTAN OBSERVER, 5/8). ... West Indian cricketer Chris Gayle was "named ambassador of Patna-based real estate company Agrani Homes" (PTI, 5/8).
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