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SBD Global/May 10, 2013/Marketing and Sponsorship
England Cricket Team To Be Sponsored By U.K. Grocery Chain Waitrose In 2014
Published May 10, 2013
WAITROSE EXTENDS READING DEAL: Recently relegated EPL side Reading FC has extended its sponsorship with Waitrose through the end of the '14-15 season. As part of its sponsorship of the '13-'14 and '14-'15 seasons, Waitrose’s name will continue to appear on the team’s home and away kits. Waitrose special offers will be available to season ticket holders, and the supermarket will supply food for the players’ away matches (Reading).