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SBD Global/May 10, 2013/Franchises

Spanish Club Girona Expects Promotion To La Liga Would Be Worth $30M

Spanish Second Division Girona FC calculates that the economic impact it would receive from a promotion to La Liga would be approximately €23M ($30.1M), according to Ferran Cosculluela of EL PERIODICO. Girona President Joaquim Boadas Thursday presented a study based on the effects that promotion had on other clubs like Granada ('11), Zaragoza ('09) and Hércules ('10). Boadas explained that "this assessment is 'very reasonable' and was made taking into account the facts of those teams and based on the properties of the city and province of Girona." The study takes into account "the direct economic effects of the tertiary sector (restaurants, hospitality, transportation and commerce), the revenue from visitors and the local audience, the impact of the projected growth of the club, the necessity of making more investments and the consequences of the media effect that the promotion would cause" (EL PERIODICO, 5/9).
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