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SBD Global/May 9, 2013/Marketing and Sponsorship
Marketplace Roundup: Caribbean Premier League Signs IMG To Run Cricket Tournament
Published May 9, 2013
AUTO RACING SPONSORSHIPS: Int'l mobile communications company Truphone has become the official mobile telecom provider to Caterham F1 team. Truphone will provide all of Caterham F1 team's mobile telecommunications through a range of services and handsets (Caterham). ... Pack Easy AG is the new promotional partner of the Sauber F1 team (Sauber). ... Aston Martin Racing and Craft Racing AMR "have formed a partnership that sees the Asia-based race team responsible for developing the Aston Martin Racing brand in the region, through its participation in some of the major Asian racing series." The Asian team "will also collaborate on technical development with Aston Martin Racing, provide support for customer racing teams, as well as promote the sales of the Vantage-based race cars" (PADDOCK TALK, 5/7).