Hangin' With ... Jeff Ehrenkranz West Ham Reveals Seating Design Storm Extends Deal With Crown Resorts Leeds Rhinos Profits More Than Double Players Call For Improved Scheduling WBSC Adds Two Japanese Sponsors World Athletics Chooses Partner For '17 Blackpool Sponsor Admits To Mistake Qantas Extends Deal With ARU Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/May 9, 2013/Marketing and Sponsorship
Badminton England Partners With Adidas Ahead Of London Grand Prix In October
Published May 9, 2013
Badminton England announced a new partnership with adidas for the London Grand Prix, part of the Badminton World Federation's Grand Prix Gold event series. The event, which is to take place at the Copper Box on Queen Elizabeth Olympic Park from Oct. 1-6, is the first major badminton partnership for adidas. The partnership also sees adidas confirmed as the first partner of the new SmashUp! program set to be launched into secondary schools and local communities across the country in the summer (Badminton England).