Aston Villa Hires Tom Fox As CEO Top Three Partners To Take Stake In BVB Crystal Palace Sports Director Resigns Continental Tires Partners With FAI AFA Appealing To EC Over FIFA Reforms Betting Operator Sportech's Profits Down Coventry City To Return To Ricoh Arena Liverpool Agrees To $27M Fee For Balotelli Marketplace Roundup Bundeswehr Uses Sports For Recruitment
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/May 9, 2013/Marketing and Sponsorship
Badminton England Partners With Adidas Ahead Of London Grand Prix In October
Published May 9, 2013
Badminton England announced a new partnership with adidas for the London Grand Prix, part of the Badminton World Federation's Grand Prix Gold event series. The event, which is to take place at the Copper Box on Queen Elizabeth Olympic Park from Oct. 1-6, is the first major badminton partnership for adidas. The partnership also sees adidas confirmed as the first partner of the new SmashUp! program set to be launched into secondary schools and local communities across the country in the summer (Badminton England).