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SBD Global/May 9, 2013/Marketing and Sponsorship

Badminton England Partners With Adidas Ahead Of London Grand Prix In October

Badminton England announced a new partnership with adidas for the London Grand Prix, part of the Badminton World Federation's Grand Prix Gold event series. The event, which is to take place at the Copper Box on Queen Elizabeth Olympic Park from Oct. 1-6, is the first major badminton partnership for adidas. The partnership also sees adidas confirmed as the first partner of the new SmashUp! program set to be launched into secondary schools and local communities across the country in the summer (Badminton England).

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