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SBD Global/May 8, 2013/MediaPrint All
TalkSport "is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertising to its international listeners, in what it claims to be a technological first," according to Chloe Smith of MEDIA WEEK. The platform "will enable campaigns to be targeted geographically in real-time to TalkSport's international broadcast radio partners, which include Bell Media in Canada and Radio Sport in New Zealand." This follows a contract TalkSport "signed last year that gave it global audio rights" to the live commentary for all EPL matches. This gives fans outside of Europe "access to commentary from the games in multiple languages, including English, Spanish and Mandarin." TalkSport Managing Dir Calum Macaulay said, "Now advertisers will be able to target TalkSport’s rapidly growing international audience with the right messages in desired key territories" (MEDIA WEEK, 5/3).
German free-to-air TV channel Sport1 "has recorded convincing ratings for its broadcasts of the 2013 Int'l Ice Hockey Federation World Championship and the 2nd Bundesliga," according to Manuel Nunez Sanchez of QUOTENMETER. The German national team's third world championship game against Slovakia on Monday attracted an average of 290,000 viewers. The game, which started at 3:15pm German time, had a 3.4% market share. In the target demographic 14-49, Germany's 3-2 loss was watched by 80,000 viewers and obtained a 2.7% share. For comparison, the channel's usual market share is only 0.8%. Following the Germany-Slovakia game, Sport1 showed parts of the 2013 IIHF World Championship matchup between Switzerland and the Czech Republic. The game, which aired at 5:30pm, attracted 170,000 viewers and obtained a 1.4% share. In the target demographic, Switzerland's 5-2 victory was watched by 60,000 viewers, which equaled a 1.4% market share. In addition, Sport1 showed the 2nd Bundesliga game between Braunschweig and Cottbus. The 0-0 draw attracted 660,000 viewers and obtained a 2.2% share. In the target demographic, 220,000 viewers tuned in, which translated into a 1.9% market share (QUOTENMETER, 5/7).
The UFC Tuesday announced it has "signed a three-year TV deal" with BT Sport, the "soon-to-launch lineup of premium pay channels in the U.K. and Ireland," according to Dann Stupp of MMAJUNKIE. Exact details of the deal, which goes into effect Aug. 1, are yet to be announced. But UFC officials said that it will include "additional taped content, such as news/insider programs and the UFC's varied fight-highlights shows." It also will feature "originally produced programming specific to the region" (MMAJUNKIE, 5/7).
German free-to-air TV channel Sport1 "has acquired partial broadcast rights for the FIFA Confederations Cup 2013 from German rights holder ARD and ZDF." Sport1 "will show a total of eight games including the opening matchup between Brazil and Japan on June 15." The tournament's final and semifinals "will reportedly air on German public broadcasters ARD and ZDF." However, the public broadcasters "have not revealed any information regarding their lineup of games" (DIGITALFERNSEHEN, 5/7). ... The Int'l Shooting Sport Federation reached a new TV distribution agreement with Fox's Star to broadcast the highlights of the major shooting competitions of the '13 season. The deal includes the distribution of 26-minute highlights of the whole 2013 ISSF Shooting World Cup Series (ISSF).