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SBD Global/May 8, 2013/Marketing and Sponsorship

Marketplace Roundup: T-Mobile To Partner With Czech Republic Olympic Team Through 2016

T-Mobile Czech Republic has "become an official partner of the Czech Olympic team." The partnership has been scheduled until '16, which "means that the operator will accompany Czech athletes" to the 2014 Sochi Games and the 2016 Rio de Janeiro Games (TELECOM PAPER, 5/6). ... The Swiss Ski Federation, Swiss Ski, has extended its sponsorship deal with St. Gallen-based insurance company Helvetia for another three years until '17. Helvetia has been a partner of ski sports since '05 (Swiss Ski). ... Fuji Xerox Printer Channel has become the latest corporation to join the Singapore Badminton Association's Adopt A Player scheme, "adopting the Republic's top mixed doubles pair Danny Bawa Chrisnanta and Vanessa Neo." The Japan-based company presented a $35,000 sponsorship to SBA CEO Bobby Lee on Tuesday (STRAITS TIMES, 5/7). ... Swindon Engines has been appointed by the Chinese Touring Car Championship to supply a 1.6 turbo engine to CTCC competitors (Swindon Engines). ... Premiership rugby team Leicester Tigers announced that Caterpillar has renewed its support of the club by signing a new three-year sponsorship agreement. Under the terms of the agreement, Caterpillar remains the main sponsor of the Tigers (Leicester Tigers).

ADIDAS, WEST HAM PARTNER: EPL West Ham and adidas announced a commercial partnership which sees the sportswear company become the club's official technical supplier beginning June 1. Adidas will produce the Hammers' team kit, replica kit, trainingwear and equipment for the '13-14 and '14-15 seasons and will feature adidas performance fabrics (West Ham United). ... To celebrate ManU's 20th league title win, the club's official credit card provider in the U.K., MBNA, is offering eligible fans 0% interest on balance transfers for 20 months with its limited edition Champions Credit Card. The credit card will replace the official ManU Credit Card launched earlier this season (MBNA).
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