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Sports Revolution Director Explains The New Breed Of Sports Rights Holders

Sports Revolution's Creative & Integrated Solutions Dir Josh Robinson penned a piece for BRAND REPUBLIC under the header "The New Breed of Sports Rights Holder." In it, Robinson wrote, "Do a quick Google search for any sports club fan base." One will see that "many ‘unofficial’ fan bases enjoy numbers that far exceed those of their official counterparts." Fan hubs that are "raw, rough and ready" are often run by the sports industry’s "answer to the bedroom DJ" and are rampant. These are "gathering and keeping crowds with only self-generated insight, content creativity and a healthy appetite for experimentation to play with." Sports fans "have taken to social with little regard for where content comes from." Their motivation "is to show the world that they belong to a tribe of passionate people, by consuming and sharing content that reinforces their place in the world." Rights holders "are now challenged by a new breed of competition." A restless "band of social renegades that are capturing the hearts, minds and clicks of sports fans with a daily desire to share." If federations, associations and clubs want to compete, "they need to think like NetFlix, not Blockbuster and make assets work harder." Rugby Football Union Digital Head Nick Shaw said, "We need to behave more like a creative agency and be the experts on how to engage our fan base, not just how many of them there are" (BRAND REPUBLIC, 5/7).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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