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SBD Global/May 7, 2013/MediaPrint All
Telecasts of the Ryobi Cup and the Sheffield Shield cricket final "might become casualties of the new media rights deal being negotiated by Cricket Australia and the various TV networks," according to Andrew Faulkner of THE AUSTRALIAN. Insiders fear whoever wins the rights to screen domestic cricket "will jettison the 50-over competition to focus on the more lucrative Big Bash League." Cricket Australia "cannot force a rights holder to telecast the Ryobi Cup and Sheffield Shield final." BBL crowds and ratings "were down" by about 20% in the past season, but the competition still drew an average of 234,000 viewers (down from 284,000 in '11-12). That compared with an average Ryobi Cup TV audience of about 60,000 last summer. The Ten Network "is favoured to win the BBL rights" after making an offer believed to have matched Fox Sports' bid. Ten could on-sell the rights to the Ryobi Cup and Sheffield Shield, but "there is no guarantee Fox Sports -- or any other suitor -- would be interested without the BBL rights" (THE AUSTRALIAN, 5/7).
German public broadcaster ARD "has attracted 200,000 less viewers to its broadcast of the opening race of the German Touring Car Championship (DTM) at Hockenheim," according to Alexander Krei of DWDL. A total of 1.07 million viewers tuned in on Sunday to watch the victory of BMW driver Augusto Farfus. The race, which started at 1:30pm German time, recorded a 10.4% market share. In the target demographic 14-49, ARD obtained a 8.7% share, which is distinctively above the channel's average (DWDL, 5/6).
HOCKEY WORLDS: DWDL's Krei also reported German free-to-air TV channel Sport1 "received top ratings for its 2013 Int'l Ice Hockey Federation World Championship coverage." The German national team's opening game against Finland attracted an average of 350,000 viewers on Friday. The game, which Germany lost 4-3 in OT, had a 1.3% market share. In the target demographic 14-49, Sport1 recorded a 1.4% on Friday. Germany's second match against defending champion Russia on Sunday was watched by 490,000 viewers. Russia's 4-1 victory received a 4.6% market share. In the target demographic, the game obtained a 5.3% share (DWDL, 5/6).
EUROPA LEAGUE: DWDL's Krei also reported German free-to-air TV channel kabel eins "recorded satisfying ratings for its broadcast of the second leg of the Europa League semifinal matchup between Chelsea and Basel." The game, which aired on Thursday evening, attracted more than 1.5 million viewers. The game's first half obtained a 6.9% market share in the target demographic 14-49. During the second half of the match, which Chelsea won 3-1, the market share in the target demographic increased to 8.6% (DWDL, 5/6).
Canadian sports media brand Sportsnet announced it has secured the Canadian multimedia rights to all European qualification matches for both UEFA Euro 2016 and the 2018 FIFA World Cup for a total of more than 500 matches over the next four years. The agreement includes a comprehensive suite of multimedia rights for TV, online and mobile, featuring 258 European qualification matches for Euro 2016 beginning in Sept. '14, as well as 258 European qualification matches for the 2018 World Cup beginning Sept. '16. The agreement marks the sixth premium football rights acquisition secured by the multiplatform sports media brand in the past year. Sportsnet has announced multi-year, multiplatform rights agreements for the Europa League, Champions League, 2014 World Cup qualifying and the 2014 FIFA World Cup, EPL and CONCACAF (Sportsnet).
German pay-TV channel Sky Sport News HD "will launch a new app with the start of the new football season in the summer." The app "will be a combination for free accessible and paid content." It "will include an audio and video livestream, as well as highlight clips, short reports, alert services and a data center, which will provide fans with background information and statistics" (DWDL, 5/6). ... Spain's Youth Champions Cup will take place starting Monday in Vigo in front of the cameras of MARCA TV and MARCA.com. Sevilla will look to defend the title it earned last season in a tournament "in which many great football players have participated." MARCA TV and MARCA.com will televise most of the games live. The "single-elimination format of the event adds excitement" to the tournament, which has been played since '96 (MARCA, 5/6).