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SBD Global/May 7, 2013/Leagues and Governing Bodies

NBA Asia Looking Into Singapore As Possible Host Of NBA Preseason Games

Singapore's Sports Hub could "host an NBA preseason game in the future as the franchise looks to expand its presence," according to Lim Say Heng of THE NEW PAPER. NBA Asia, currently headquartered in Hong Kong, "is also keen to establish a base" in Singapore. NBA Asia Business Development & Marketing Partnerships VP Francesco Suarez said, "Singapore is a very important market for us, as a market in itself and as an opinion leader and hub for the surrounding region." Suarez spoke at the launch of the NBA 3X 3-on-3 tournament next month. The initiative "is a ramp-up from the franchise's previous activities here, such as the 2010 Basketball Without Borders Asia" program and clinics conducted by Miami Heat coach Erik Spoelstra last year (THE NEW PAPER, 5/3).
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