SBD Global/May 3, 2013/Marketing and Sponsorship
Marketplace Roundup: Carlsberg To Sponsor Euro For Eighth Conseuctive Year
Danish brewing company Carslberg has signed on to sponsor the UEFA European Football Championships for the eighth consecutive year (Carlsberg). ... India global online fashion and lifestyle brand American Swan will sponsor India Premier League's Pune Warriors. The deal includes promotion through digital properties, the team's official website and social media channels (American Swan). ... The Williams F1 Team has reached an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, Astana, promoted as part of the arrangement with the team. The Astana name will be positioned on the SIS vane and outer nose struts on the Williams-Renault FW35 from the Spanish Grand Prix onward (Williams F1).
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