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SBD Global/May 1, 2013/Marketing and Sponsorship

Octagon Launches Sports Panel To Let Clients Hear Directly From Fans

Octagon has launched the Octagon Sports Panel, a database of sports fans selected to represent the views of fans from different demographic and geographic backgrounds. The sports panel will enable Octagon clients to have the ability to instantly gauge the views or reactions of fans to industry events or issues and will enable clients to create up-to-the-minute marketing communications. The panel recently sought the opinion of sports fans about the identity of the new Football League sponsor. The results showed that the fans believe the retail and telecom sectors have the most natural alignment with the values of the Football League. A selection of high-profile brands were specifically called out as potential sponsors -- ranging from Morrisons, Sainsbury's and Tesco, through to Vodafone and EE (Octagon).
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