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SBD Global/May 1, 2013/Marketing and Sponsorship
Allianz Opens Up Naming Rights To Fans After Sealing Palmeiras Stadium Deal
Published May 1, 2013
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FACEBOOK VOTE: SAMBAFOOT's Paulo Freitas reported the new name "will be chosen by Palmeiras fans via a Facebook vote." The three options are: Allianz 360º, Allianz Parque and Allianz Center. The voting process will end on May 20. Palmeiras was "not allowed to make any suggestions" (SAMBAFOOT, 4/30).