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BT To Start Premier League Ad Campaign Featuring Robin Van Persie, Gareth Bale

BT "is to kick-start a marketing campaign showcasing its new football channel in mid-May, with Premier League stars Robin van Persie and Gareth Bale set to feature," according to John Reynolds of MARKETING MAGAZINE. A source said, "BT will announce its commercial proposition in the week-ending May 6 and this will soon be followed by the marketing campaign." Van Persie "will star in TV ads and feature on billboards and other marketing from mid-May, when BT begins its concerted land grab for subscribers." The telecoms company's marketing offensive "will see it go up against Sky, which has held the sports-pay crown for two decades and is likely to go toe-to-toe against its new rival in terms of marketing" (MARKETING MAGAZINE, 4/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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