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SBD Global/April 29, 2013/Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Agrees To Deal With Turkish Airlines

Turkish Airlines "has agreed a new three-year premium partnership deal with Bundesliga Borussia Dortmund." The deal "confirms Turkish Airlines' position as Dortmund's airline of choice" for all int'l flights. The agreement "will also see the two parties work together on a range of joint activities" and programs throughout the next three years (SOCCEREX, 4/26). ... Australian Power & Gas has extended its deal with National Rugby League side Wests Tigers by sponsoring the club for the '13 NRL season. The partnership between Australia's leading independent energy retailer will see supporters offered exclusive discounts on home energy (Wests Tigers). ... Resorts World Manila, the only one-stop, nonstop tourism and entertainment destination in the country, has signed a landmark five-year agreement with the Asian Tour to title sponsor a new $750,000 tournament in November. The Resorts World Manila Masters will be held at the Manila Southwoods Golf & Country Club from Nov. 14-17, where all four rounds will be beamed live on the Asian Tour’s global TV platform (Asian Tour). ... SuisseGas has joined the extended Serie A side AC Milan family as a premium sponsor for the '12-13 season and as a top sponsor in the '13-14 season. The agreement will give the SuisseGas trademark some major visibility on the pitch side advertising boards, totems, backdrops and fixed advertising boards installed at the Milanello Sports Complex where the Milan players train and at the stadium on match days (AC Milan).
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