Hangin' With ... Mike Hooper Sky Sports To Show Women's Rugby Mourinho Teams Up With Yahoo QPR Reveals Net Debt Of $296 Million Anelka, FA Set To Accept Five-Game Ban Rangers Investor Prior Backing Dave King Marketplace Roundup Sportel: Keys To The Kingdom Hull City Owners Renew Threat To Quit Paddy Power's Pistorius Ad To Be Pulled
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/April 26, 2013/Marketing and Sponsorship
British Olympic Association Announces Nissan As First Major Sponsor Since London 2012
Published April 26, 2013
The British Olympic Association "announced car manufacturer Nissan as its first major sponsor since the London 2012 Games," according to Martyn Ziegler of the PA. Nissan, which employs 7,000 people in the U.K., "becomes a tier one sponsor for the BOA and also a sponsor for the British Paralympics Association in the run-up to the Rio 2016 Games." The BOA is aiming to raise £42M ($64M) over four years, "a similar sum to the four years before London 2012." Nissan will also provide vehicles to the BOA and BPA, enabling the organizations to "deliver world-class logistical support to Britain's Olympic and Paralympic athletes" (PA, 4/25). MARKETING MAGAZINE's Alex Brownsell wrote Nissan "promised to also apply its performance credentials and expertise in innovative technology to help enhance the squads' training regimes and overall performance" (MARKETING MAGAZINE, 4/25).