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SBD Global/April 25, 2013/People and Pop Culture
Scotland Watchdog Opposes Donald Trump's Anti-Windfarm 'Misleading' Ad
Published April 25, 2013
OFF THE ROAD: In London, Mark Sweney reported Trump's ad featured wind turbines overlooking a motorway -- with the caption "image taken in California" -- and the line "Tourism will suffer and the beauty of your country is in jeopardy!" The ASA received 21 complaints about the ad, including from Scottish MP PATRICK HARVIE and campaigning group Yes2Wind.com. The complaints argued Trump's ad "could not back up the claim that tourism would be put in jeopardy by the windfarm, and that the image of turbines by a U.S. motorway gave a misleading picture of what might happen in Scotland" (GUARDIAN, 4/24). The BBC wrote the ASA said that "the claim regarding tourism needed to be substantiated with robust evidence." The ASA also said that "it was misleading to imply the image of the wind turbines overlooking an American freeway was representative of a proposed wind farm in Scotland." The ad also featured a picture of First Minister ALEX SALMOND him to the release of the convicted Lockerbie bomber. A complaint against that was not upheld, "although it was considered that readers were likely to find it distasteful" (BBC, 4/24).