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SBD Global/April 25, 2013/Marketing and Sponsorship

Manchester United Enters Into Five-Year Deal With Vietnamese Bank BIDV

ManU "has entered into a five-year partnership with Vietnamese bank BIDV, building on the English champions' portfolio of financial interests in the Far East," according to the BANGKOK POST. The deal will see the bank offer ManU fans in Vietnam a BIDV ManU credit card, "and could help the club expand its appeal in a country where it is thought to have tons of millions of supporters." ManU Commercial Dir Richard Arnold said the product is a "first for both the bank and the club in Vietnam," where "the club is lucky enough to have a large and very passionate set of fans" (BANGKOK POST, 4/24). The MANCHESTER EVENING NEWS reported the five-year deal is ManU's "first in the country" and aims to reach out to the Red Devils' 26.5 million followers there. Arnold: "Some 10% of the country's total Facebook users are also a Manchester United Facebook follower and the club has a database of over 2.4 million Vietnamese fans who have registered their interest in United" (MANCHESTER EVENING NEWS, 4/24).
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