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SBD Global/April 24, 2013/Marketing and Sponsorship

Marketplace Roundup: Yeangder Group Agrees To Three-Year Deal With Players Championship

The Yeangder Group has agreed to a three-year sponsorship extension with the Yeangder Tournament Players Championship on the Asian Tour (Asian Tour). ... Intersport France and French hiking federation FFRandonnée have signed a five-year partnership at Destinations Nature, an annual consumer-oriented outdoor exhibition in Paris (SGI EUROPE, 4/23). ... Bundesliga club VfL Wolfsburg will play its Bundesliga game against Borussia Mönchengladbach on Saturday under the slogan "Gemeinsam bewegen" ("Move together"). As part of its corporate social responsibility, the club asks its fans to ride their bikes to the game. The VfL Wolfsburgs wants, together with the city, to reduce carbon dioxide emmissions by 25% at the end of the '17-18 season (VfL Wolfburg).
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