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Marketing and Sponsorship

Marketplace Roundup: Yeangder Group Agrees To Three-Year Deal With Players Championship

The Yeangder Group has agreed to a three-year sponsorship extension with the Yeangder Tournament Players Championship on the Asian Tour (Asian Tour). ... Intersport France and French hiking federation FFRandonnée have signed a five-year partnership at Destinations Nature, an annual consumer-oriented outdoor exhibition in Paris (SGI EUROPE, 4/23). ... Bundesliga club VfL Wolfsburg will play its Bundesliga game against Borussia Mönchengladbach on Saturday under the slogan "Gemeinsam bewegen" ("Move together"). As part of its corporate social responsibility, the club asks its fans to ride their bikes to the game. The VfL Wolfsburgs wants, together with the city, to reduce carbon dioxide emmissions by 25% at the end of the '17-18 season (VfL Wolfburg).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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