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SBD Global/April 23, 2013/Marketing and Sponsorship

ManU Premier League Title Merchandise Went On Sale Before Monday's Title-Clinching Win

Memorabilia sellers "converged on Old Trafford" prior to ManU's 3-0 win over Aston Villa Monday, according to Mike Keegan of the MANCHESTER EVENING NEWS. A number of traders "have been quick to attempt to cash in, flogging a variety of items emblazoned with the slogan 'Champ20ns.'" Some Man City fans have been quick to point out that "the scarves, flags and mugs may have been produced last year" when it looked as though ManU would retain the crown before a late collapse handed Man City the prize (MANCHESTER EVENING NEWS, 4/22).
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