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SBD Global/April 23, 2013/Marketing and Sponsorship

Virgin Money Extends Sponsorship Of London Marathon Through 2017

Banking group Virgin Money "has extended its sponsorship of the London Marathon" until at least '17, it said on Monday after the race "brought big crowds" to London's streets, according to Keith Weir of REUTERS. Virgin Money has been the title sponsor of the race since '10, and "set a target" of helping runners to raise £250M ($381M) for charity over the five years. Virgin Money is the banking business of U.K. entrepreneur Richard Branson's "stable of companies" (REUTERS, 4/22). BLOOMBERG's Alex Duff reported financial terms "weren't disclosed." Race organizers said that Virgin Money’s previous five-year accord that began in '10 was worth £17M (BLOOMBERG, 4/22).
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