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SBD Global/April 22, 2013/Marketing and Sponsorship

FASPO Awards Sponsorship Awards; Mercedes, Audi Win In Sports Sponsorship

The professional association of sponsorships (FASPO), the umbrella organization of sponsorship business in the German-speaking region, "has awarded, for the 20th time, the International Sponsoring Awards," according to Ingo Rentz of HORIZONT. In the category public sponsoring, Germany-based industrial supply company Würth "received an award for its sponsorship of Special Olympics Switerland." In the sports sponsorship category, the judges awarded two trophies. The first award was given to Mercedes-Benz for its Euro 2012 campaign "Der Pulsschalg einer neuen Generation" ("The pulse of a new generation"), which the car manufacuter created with agency Ledavi. The second award was also given to a car manufacturer as Audi and agency Brands and Emotions won for their sponsorship activation at Bayern Munich Basketball. In addition, the judges honored Volkswagen's project 1534 official partners of the the DFB-Pokal (German Cup) with an award. The FASPO also inducted German Football Federation President Wolfgang Niersbach into its Sponsoring Hall of Fame (HORIZONT, 4/19).

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