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Marketing and Sponsorship

FASPO Awards Sponsorship Awards; Mercedes, Audi Win In Sports Sponsorship

The professional association of sponsorships (FASPO), the umbrella organization of sponsorship business in the German-speaking region, "has awarded, for the 20th time, the International Sponsoring Awards," according to Ingo Rentz of HORIZONT. In the category public sponsoring, Germany-based industrial supply company Würth "received an award for its sponsorship of Special Olympics Switerland." In the sports sponsorship category, the judges awarded two trophies. The first award was given to Mercedes-Benz for its Euro 2012 campaign "Der Pulsschalg einer neuen Generation" ("The pulse of a new generation"), which the car manufacuter created with agency Ledavi. The second award was also given to a car manufacturer as Audi and agency Brands and Emotions won for their sponsorship activation at Bayern Munich Basketball. In addition, the judges honored Volkswagen's project 1534 official partners of the the DFB-Pokal (German Cup) with an award. The FASPO also inducted German Football Federation President Wolfgang Niersbach into its Sponsoring Hall of Fame (HORIZONT, 4/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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