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SBD Global/April 22, 2013/Marketing and Sponsorship

Second Bundesliga Side Hertha BSC Teams Up With Warsteiner Brewery

Second Bundesliga club Hertha BSC "has signed a new exclusive partnership with German brewery Warsteiner," according to DER WESTEN. The new partnership goes into effect at the start of the '13-14 season. In addition, Warsteiner "also extended its cooperation with the Berlin Olympic Stadium." Warsteiner "has been the Olympic Stadium's beverage partner since '04." The new exclusive partnership "will provide Warsteiner with extensive advertising and distribution rights at Hertha home games." The brewery was a sponsor of the club from '03-07 (DER WESTEN, 4/19).
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