Formula E Partners With MP & Silva To Implement The Series' Media Strategy

The FIA Formula E Championship has appointed int'l media rights company MP & Silva to act as its exclusive partners in devising and implementing its media and broadcasting strategy. The partnership forms part of a long-term commitment from both parties that will ensure a launch for its new city-center electric racing FIA championship commencing in '14. The main focus will center on the distribution of the championship's TV rights both in terms of premium content and wider coverage. Over the coming 12 months, MP & Silva and Formula E will engage in a series of activities to instigate and promote the green benefits of the electric car racing to broadcasters and the media industry (Formula E).