SBD Global/April 18, 2013/Media
IMG And Swiss Broadcasting Corporation SRG Extend Contract For Tour De Suisse Rights
Swiss broadcasting corporation SRG has secured all media rights for the Tour de Suisse until '14. Tour de Suisse will still be available to view free-to-air for the next two years. SRG is planning to continue broadcasting the Tour de Suisse on all three national TV channels: Schweizer Radio und Fernsehen, Radio Television Suisse and Ratiotelevisione. In addition, SRG will provide an int'l TV feed, which will be distributed via IMG Media to a large number of foreign TV channels. As part of the new agreement the Tour de Suisse will be given a higher profile. This will be achieved in '13 through fixed transmission times which have already been agreed and are scheduled close to or during peak time viewing (IMG).
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