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SBD Global/April 18, 2013/Facilities

Bayer Leverkusen Presents 'Stadium Of The Future' Concept For Remodeled BayArena

Bundesliga club Bayer Leverkusen "wants to set a new standard with its so-called 'Stadium of the Future,'" according to the SID. Bayer Leverkusen Managing Dir Wolfgang Holzhäuser presented the club's "new" BayArena in style on a little tablet PC and therefore gave the starting signal for a digital race in the Bundesliga. He said, "We want to offer a better service for our fans, which are nowadays way more digital. The fans are supposed to use their smartphones or tablets more effectively and therefore enhance their stadium experience." In July, the BayArena "will become the first German stadium that uses the StadiumVision system." A total of 350 Wi-Fi access points, provided by club partner Deutsche Telekom, "will give the arena an unusual high network coverage." The service will allow up to 20,000 fans to simultaneously surf the Internet, send emails or share photos and videos. Due to the new technology, Leverkusen's remodeled BayArena will be on the same level as Madrid's Santiago Bernabeu, London's Wembley Stadium or Amsterdam's ArenA (SID, 4/17).

GOING WIRELESS: Bayer Leverkeusen announced that it will work with Deutsche Telekom and Cisco to install Cisco Connected Sports solutions -- StadiumVision, Connected Stadium Wi-Fi and StadiumVision Mobile, to make the BayArena the most technologically advanced football stadium in Germany. StadiumVision will centrally manage high definition video and digital content delivery to approximately 500 high-definition video displays. Connected Stadium Wi-Fi will give thousands of fans reliable and fast access to the Internet, and StadiumVision Mobile will deliver live video to those connected fans’ mobile devices, through the planned Bayer 04 app (Cisco).
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