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SBD Global/April 17, 2013/MediaPrint All
All 380 games of the '13-14 Premier League season will be shown live on NBC Sports Group’s TV and digital properties as well as other NBCUniversal channels. NBC Sports Group’s schedule, which begins Aug. 17, includes live matches on NBC, NBC Sports Network, Telemundo, Mun2, the Premier League Extra Time package of overflow TV channels, the NBC Sports Live Extra website and app, and other NBCUniversal channels including CNBC and USA. Details include:
- All 380 matches will be presented live on TV with studio pre- and post-game coverage.
- All 380 matches will be streamed live via NBC Sports Live Extra.
- Games not aired on a designated NBCUniversal channel will be made available to distributors via Premier League Extra Time, a package of overflow television channels available at no extra cost for each of their customers who receives NBC Sports Network.
- On Championship Sunday -- May 11, 2014 -- all 10 Premier League matches will be available live on a different NBCUniversal channel.
- There will be 76 Spanish-language telecasts, 10 on Telemundo, 66 on Mun2.
- More than 600 hours of Premier League original programming.
A STEP UP: SPORTS ILLUSTRATED's Richard Deitsch reported a source said that NBCUniversal's winning bid was $250M for a three-year agreement, "more than triple" the $23M per year that Fox currently pays for its deal (SI, 4/16). In London, Andrew Edgecliffe-Johnson reported EPL CEO Richard Scudamore said the deal with NBC "will be a step-change in audience." Scudamore: "The big shift is going from niche sports channels to broadcast" (FINANCIAL TIMES, 4/16).
BT Vision execs "fully expect to broadcast top Heineken Cup games next year, heaping renewed pressure on European Rugby Cup organisers who have sold the TV rights to Sky," according to Robert Kitson of the London GUARDIAN. Not only has BT Sport signed a £152M ($233.62M), four-year deal to show Premiership and sevens rugby beginning in September, but it will "also be broadcasting weekly games from France's Top 14 competition." Together "there is no shortage of commercial muscle on their side." BT Vision Exec Producer Grant Best said, "Our view is that heading into 2014-15 we want to be part of that [European] competition, whatever that competition becomes. We did a deal for what we thought would involve that tournament." Lawrence Dallaglio, the first member of BT's new rugby commentary team to be unveiled, "believes there is huge scope" to introduce the rugby union to a new audience before the 2015 World Cup and "is promising a more interactive edge to the coverage" (GUARDIAN, 4/15).
U.K. radio broadcaster TalkSport has struck a deal to air Premier League matches in China, in "what is thought to be the first time officially sanctioned coverage has been made available on radio in the world's most populous nation," according to Mark Sweney of the London GUARDIAN. TalkSport, which made a £900,000 loss on its fledgling int'l radio operation last year, "reached a deal with Adrep China Advertising Services to develop its Premier League offering in China." The long-term collaboration agreement "has been reached in time for TalkSport to launch a live Mandarin radio service covering the most popular Premier League clashes" beginning in the '13-14 season. The deal, which will also include FA Cup coverage and Capital One Cup football, "will include developing distribution on mobile apps and Chinese social media platforms" (GUARDIAN, 4/16).
German news channel n-tv "recorded above average ratings with its coverage of the Boston Marathon bombing on Monday night," according to Sidney Schering of QUOTENMETER. A total of 300,000 viewers tuned in to n-tv's comprehensive coverage from the tragic events, which started at 9:35pm German time. The number translated into a 1.5% market share, which is a tremendous number for the news channel. In the target demographic 14-49, n-tv attracted 150,000 viewers, which equaled a 1.8% share. In addition, German public broadcaster ARD "received higher viewing numbers for its newscast" due to the Boston events. ARD's "Tagesthemen" attracted 500,000 viewers and had a 5.7% market share in the target demographic. Overall, ARD's newscast obtained a 13.1% market share. Both numbers are above average for the "Tagesthemen" on Mondays (QUOTENMETER, 4/16).