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Marketing and Sponsorship

Marketplace Roundup: Man City Makes Extra Joss Energy Drink Sponsor In Indonesia, Lagos

Man City has partnered with energy drink Extra Joss to make the beverage company its energy drinks partner in Indonesia and Lagos. Man City players David Silva, Sergio Aguero and Yaya Toure will be featured in a special Extra Joss TV commercial set to air in Indonesia later this year (Man City). ... Loudmouth Golf has partnered with Ladies European Tour player Charlie Douglass. Douglass will wear Loudmouth's signature golf pants, shirts and accessories while competing (Loudmouth Golf). ... Italian oil and gas company Eni will be title sponsor and official supplier of the FIM Superbike World Championship for two years beginning in '13-14 (SBK, 4/13). ... German telecoms company Deutsche Telekom has extended its partnership as a national supporter of the Deutschen Sporthilfe (German Athletes Assistance) until '16. The Telekom has been one of four national supporters of the Deutschen Sporthilfe since '08 (Deutsche Sporthilfe). ... German parcel delivery company DHL Paket is the new sponsor of the World Equestrian Festival in Aachen, Germany to be held June 21-30 (Chio Aachen).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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