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Marketing and Sponsorship

Marketplace Roundup: Man City Makes Extra Joss Energy Drink Sponsor In Indonesia, Lagos

Man City has partnered with energy drink Extra Joss to make the beverage company its energy drinks partner in Indonesia and Lagos. Man City players David Silva, Sergio Aguero and Yaya Toure will be featured in a special Extra Joss TV commercial set to air in Indonesia later this year (Man City). ... Loudmouth Golf has partnered with Ladies European Tour player Charlie Douglass. Douglass will wear Loudmouth's signature golf pants, shirts and accessories while competing (Loudmouth Golf). ... Italian oil and gas company Eni will be title sponsor and official supplier of the FIM Superbike World Championship for two years beginning in '13-14 (SBK, 4/13). ... German telecoms company Deutsche Telekom has extended its partnership as a national supporter of the Deutschen Sporthilfe (German Athletes Assistance) until '16. The Telekom has been one of four national supporters of the Deutschen Sporthilfe since '08 (Deutsche Sporthilfe). ... German parcel delivery company DHL Paket is the new sponsor of the World Equestrian Festival in Aachen, Germany to be held June 21-30 (Chio Aachen).

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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