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SBD Global/April 17, 2013/Marketing and Sponsorship

Marketplace Roundup: Man City Makes Extra Joss Energy Drink Sponsor In Indonesia, Lagos

Man City has partnered with energy drink Extra Joss to make the beverage company its energy drinks partner in Indonesia and Lagos. Man City players David Silva, Sergio Aguero and Yaya Toure will be featured in a special Extra Joss TV commercial set to air in Indonesia later this year (Man City). ... Loudmouth Golf has partnered with Ladies European Tour player Charlie Douglass. Douglass will wear Loudmouth's signature golf pants, shirts and accessories while competing (Loudmouth Golf). ... Italian oil and gas company Eni will be title sponsor and official supplier of the FIM Superbike World Championship for two years beginning in '13-14 (SBK, 4/13). ... German telecoms company Deutsche Telekom has extended its partnership as a national supporter of the Deutschen Sporthilfe (German Athletes Assistance) until '16. The Telekom has been one of four national supporters of the Deutschen Sporthilfe since '08 (Deutsche Sporthilfe). ... German parcel delivery company DHL Paket is the new sponsor of the World Equestrian Festival in Aachen, Germany to be held June 21-30 (Chio Aachen).
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