Labour Party Floats Tax On EPL TV Revenue Real Madrid Quickly Sells 900 James Shirts EPL Close To Sanctioning '22 Winter Break Commonwealth Games Relevant For Brands Van Gaal Wins Battle For Shorter Tours London Olympics Deals Have Yielded $24B CA Partners With Clontarf Foundation Sky Sports News HQ To Launch In Aug Father Says Tomic Wasn't Dumped By IMG Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/April 17, 2013/Marketing and Sponsorship
Russian Airline Aeroflot To Join Manchester United's Global Roster Of Sponsors
Published April 17, 2013
Russian airline Aeroflot is "an unlikely addition" to ManU's global roster of sponsors "in a multi-million-pound contract to be announced this summer," according to Charles Sale of the London DAILY MAIL. Aeroflot, majority-owned by the Russian government, "will be the official airline of the Premier League champions-elect from next season" -- taking over from Turkish Airlines. The choice of Aeroflot from a sponsorship sector in which ManU would be spoiled for choice "seems surprising." The "accident-prone former Soviet airline has had a particularly poor safety record over the years" -- especially on internal flights in Russia. But Aeroflot has embarked on a major modernization of their fleet. The ManU sponsorship "is seen as a way of overhauling their image around the world." It is expected that the sponsorship details "will only require the United team to travel with Aeroflot when they fly to and from Moscow" (DAILY MAIL, 4/15).