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SBD Global/April 16, 2013/Marketing and Sponsorship

Domino's Pizza, B&Q In Talks To Sponsor Football League After Npower Ends Deal

Domino's Pizza "has emerged as a rival to B&Q to sponsor the Football League," according to John Reynolds of MARKETING MAGAZINE. The Football League, which encompasses the Championship and Leagues One and Two, "has been in talks with a number of companies after Npower confirmed it would not be renewing" its £21M ($27.5M), three-year deal. Domino's and B&Q "are thought to be the two frontrunners to seal a deal and an announcement is expected in the coming weeks," to begin sponsorship for the '13-14 season. It is unclear if the Football League "has managed to increase the financial terms of the deal" (MARKETING MAGAZINE, 4/15).
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