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SBD Global/April 15, 2013/Leagues and Governing Bodies
Indian Premier League Swimming In Sponsors, But Clubs Awash In Red Ink
Published April 15, 2013
TV RATINGS DOWN: PAKISTAN TODAY reported IPL's average first-week viewership "has marginally dropped compared to the corresponding figures from 2012," according to Tam Media Research, the leading television ratings agency in India. The TV viewer ratings for the first week slipped from 3.9 in '12 to 3.8 this year. However, there were "only five games in the first week (till Saturday) as opposed to six" in '12 (PAKISTAN TODAY, 4/13).