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SBD Global/April 12, 2013/Media

ZDF Sets Season Record With Bayern-Juventus Champions League Game

German public broadcaster ZDF "set a new season ratings record" for its broadcast of the Champions League quarterfinal match between Bayern Munich and Juventus on Wednesday night, according to Manuel Weis of QUOTENMETER. An average of 11.57 million viewers tuned in to watch Bayern's 2-0 victory. The game, which started at 8:45pm German time, recorded a 36.5% market share. In the target demographic 14-49, ZDF's broadcast attracted 4.18 million viewers, which equaled a 33.3% share. In addition, German pay-TV channel Sky attracted 790,000 viewers to its broadcast of the game. The number translated into a 2.5% market share. In the target demographic, Sky's broadcast was watched by 380,000 viewers and obtained a 3% share (QUOTENMETER, 4/11).
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