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SBD Global/April 11, 2013/Marketing and Sponsorship

Marketplace Roundup: Speedo Signs French Swimmer Florent Manaudou

Australian swimwear company Speedo has signed French swimmer Florent Manaudou to a four-year brand ambassador deal. The 22-year-old will showcase the company's gear at the 15th FINA World Championships in Barcelona from July 19 - Aug. 4 (L'EXPRESS, 10/4). ... The British Olympic Association has appointed IMG Licensing as its Official Licensing Partner, to help create official Team GB products and apparel. IMG will work with the BOA to create a licensing program that offers a full range of officially-licensed Team GB products and apparel (BOA). ...  The Asian Football Development Project has entered into a one-year partnership with PepsiCo. Under the theme ‘Kick for Hope,’ the partnership will cover over 40 countries "with a special focus on the Middle East and India" (SOCCEREX, 4/10). ... Adidas has signed Indian Premier League Delhi Daredevils skipper Mahela Jayawardene "to endorse their apparel." The Sri Lankan cricketer will be part of adidas’ latest digital and retail campaign for the IPL for their ‘ClimaCool+’ line of apparel (FIRST POST, 4/10). ... Ad agency Dentsu announced that its overseas subsidiary Dentsu Sports Asia "has been appointed by the government of the Republic of the Union of Myanmar as its sponsorship management consultant for the 27th Southeast Asian Games." The event will be held in Naypyidaw, Yangon and Mandalay from Dec. 11–22 (BUSINESS WIRE, 4/10). ... Rugby Ventures has announced a partnership with the Rugby Football Union that includes the Rugby Expo 2013, a two-day conference and exhibition for the int'l rugby community (RFU). ... Crédit Agricole Normandie has become the Official Banking and Insurance Partner of the Alltech FEI World Equestrian Games 2014 in Normandy (Crédit Agricole Normandie). ... Indochina’s entertainment and gaming industry leaders NagaWorld will renew its Davis Cup partnership with the Cambodian national tennis team heading to Myanmar at the end of this month for its Asia Oceania Group III campaign (PHNOM PENH POST, 4/9).
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