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SBD Global/April 11, 2013/Finance

Men Behind Three Of Football's Top Stars Partner To Form Global Business Venture

The strategists behind three of football’s biggest names -- David Beckham, Cristiano Ronaldo and Jose Mourinho -- "are setting up their own sports business," according to Charles Sale of the London DAILY MAIL. XIX Entertainment PR Head Simon Oliveira "is joining forces with" Creative Artists Agency Talent Head Matt Kay "to run a venture capitalist fund" specializing in sport. The initiative "has the necessary investors to become a force across the sports industry and persuade Oliveira and Kay to leave their high-profile roles." XIX has Beckham, Andy Murray and Lewis Hamilton on its books, while the CAA cast list includes Real Madrid Manager Mourinho and player Ronaldo. Oliveira "will continue his PR role with Beckham, working on a consultancy basis with XIX." Beckham "did not want to lose Oliveira from his management team after working closely with him for nine years" (DAILY MAIL, 4/9).
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