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SBD Global/April 10, 2013/Marketing and Sponsorship

Second Bundesliga Side Hertha Extends Title Sponsorship Deal With Deutsche Bahn

Second Bundesliga club Hertha BSC and German national railway company Deutsche Bahn "have extended their title sponsorship deal for another two years," according to the SID. Hertha President Werner Gegenbauer said, "I believe that the Deutsche Bahn can be in the middle-term proud again to see its logo on the Hertha jersey." The Deutsche Bahn has been Hertha's title sponsor since '06. The club "will reportedly receive about" €4.5M ($5.9M) per season. The contract "also includes a clause for fan engagement." A task force will work together with fans to find solutions on the topic of security (SID, 4/8). 
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